Pinterest

IDENTITY SYSTEM

As part of the Brand Creative Department, I led a team of designers, writers, videographers and animators on establishing the identity system for Pinterest.

These guidelines showcased the foundational elements of our brand, creating a flexible system for our internal teams and external partners to use. As Pinterest neared its public offering in April 2019, it was important to build consistency in our brand identity.

This strong foundation for our creative was applied through multiple channels/verticals for teams to leverage across the company.