LOGO AND IDENTITY REBRAND
Tononto-based, Index Exchange, asked me to rethink their entire visual identity and rebrand their 27 year-old identity from top to bottom.
This was no easy task since the history of the company has been so engrained into their look and feel, but it was a worthwhile challenge in making something modern that could also last for the next few decades to come.
Their mission is to automate the future of the world’s information and become the progressive platform for our partners to become better programmatic sellers in an everchanging landscape. Using the "platform" as a concept, we worked together to create a logo mark that could be versatile and have ever-changing movement.
From print, web, digital, to video, this was represented in a variety of mediums that ushered in the new age for Index Exchange and became a movement both their employees and partners rallied championed for.