BRAND IDENTITY
Leading an in-house team of creatives, we built our new identity from scratch focusing on a complete brand and design system. Where each touchpoint, from our products to marketing, is distinct and unique to our new brand identity. The new look and feel was unveiled on our brand microsite, Indeed Design.
Designed to integrate the visual design of our products and solutions, the new system reflects the pace of our evolution and helps us deliver on our belief that Indeed is here to help everyone get jobs. All people. All skills. All levels.
Through meticulous curation, we crafted a color palette with a set of hues, tones, and contrast ratios to build a robust system that honors where we’ve come from and where we’d like to go. This range of colors not only provides enough grades for interacting with our product, it also accommodates the variety of ethnicities and skin tones that show up in our illustration style.
In partnership with Dalton Maag, we created a custom typeface, Indeed Sans, that is contemporary and personal. It adds warmth, clarity, and positivity to our brand voice in expressive moments, underscoring the empathic way we support people through some of the most exciting — and challenging — parts of their career journeys.
This long-term strategic initiative was accomplished with the collaboration of our executive leadership team. Some of the new designs have already launched, and more will be showing up in the coming months.