BRANDING DESIGN / PRODUCT LAUNCH
The brainchild project of Elon Musk, Hyperloop One became a reality on May 10th, 2016.
For this historic moment of their initial working prototype sled, I was lucky enough to lead the creative direction behind the launch of this milestone which included designing a new logo, brand guidelines, developing their thought leadership keynote and orchestrating the event launch.
With an incredible team of designers, motion artists, cinematographers, strategists and account services, we worked with the leadership team behind Hyperloop One to bring this moment to life through interactive displays, animated videos, lead-in campaigns as well as rebranding their identity before the launch.
This successful product launch led to their next investment funding phase for Hyperloop One and created a global excitement that had over 40 billion media impressions worldwide (i.e. including Jimmy Fallon).
Just for comparison, the Super Bowl usually generates 4.3 billion media impressions. No small feat.
Incredibly proud of this moment and lead the team behind the launch.