SOCIAL MARKETING VIDEO
Working at an agency means digging your hands deep on a variety of content/design. This includes subject matter that may prove difficult to digest, but a message that needed to be said.
For Compassion International, I was fortunate to help educate the world on the global issues of poverty and create a compelling social marketing video that presented this information in a powerful way.
By using a combination of strong imagery and infographics, we were able to build awareness around the need to eliminate poverty by empowering those around us to take action. This viral marketing campaign was supported by creating an additional microsite, posters and printed infographics.