INTERACTIVE ADVERTISEMENT / SOCIAL CAMPAIGN
My team and I developed an interactive advertisement that was displayed on a digital kiosk to promote the efforts of this nationwide non-profit program.
The focus of this organization was to eliminate the "stigma" of poverty and create a campaign to showcase a community of innovators. Similar to a start-up, they would work with donors to focus on empowering these individuals by giving them the tools to push past the poverty line.
The design and artwork from this interactive piece were also used as social assets as part of the marketing campaign promotion across the country.